STAGE 01Source
Identify product opportunities and work with suitable suppliers and brand owners.
Cosmetics importer & distributor · Pakistan
Beauty brands, delivered to every corner.
SR Traders connects cosmetics brands with the Pakistani market through import, distribution, sales, marketing and thoughtful brand development, supplying retailers and resellers with the products their customers ask for.
One partner for products, distribution and growth.
Import. Distribute. Develop.Moving beauty from source to shelf.
Market-focused sourcingProduct opportunities with purpose
Distribution partnershipsConnecting brands and businesses
Brand developmentFrom concept to market presence
How distribution works
From source to shelf, handled.
We manage the commercial journey between brand owners and the businesses that sell to customers, so products reach the market ready to sell.
STAGE 01
STAGE 02Import
Coordinate the import of products into Pakistan for owned and partner brands.
STAGE 03Distribute
Supply products to retail, wholesale and reseller partners through our business relationships.
STAGE 04Grow
Support sell-through with sales planning, marketing and brand visibility in the market.
Beauty for every corner of Pakistan.
Discuss Distribution
Beauty meets business.Built around products, partnerships and potential.
About SR Traders
A trusted link between beauty brands and the market.
SR Traders is a cosmetics import, distribution, sales, marketing and brand development business focused on Pakistan. We work across our own brands and third-party portfolios to help products reach the right business partners and customers.
Our approach combines commercial understanding, sales planning, marketing, brand presentation and relationship-led distribution, creating a foundation for sustainable business growth.
- i.Multi-brand perspectiveA portfolio approach spanning owned and partner brands.
- ii.Business-first relationshipsWorking with retailers, resellers and potential brand partners.
- iii.Growth-oriented developmentHelping shape product positioning and market presence.
Who we work with
Built for the trade.
We work business-to-business, connecting the people who make beauty products with the people who sell them.
Retailers
Cosmetic stores and beauty counters looking for dependable product supply.
Wholesalers
Trade buyers who need consistent stock across popular beauty categories.
Resellers
Independent and online sellers building a beauty range for their customers.
Brand owners
Manufacturers and brands seeking an import and distribution partner in Pakistan.
What we do
Five capabilities. One business partner.
From sourcing and market access to sales, marketing and brand development, SR Traders supports the commercial journey of cosmetics products.
Import & Sourcing
Identify cosmetics product opportunities and coordinate sourcing conversations with suitable suppliers and brand owners.
Discuss sourcingDistribution
Support market access for owned and third-party brands through business relationships and distribution opportunities in Pakistan.
Explore distributionBrand Development
Build a clearer market identity through product positioning, portfolio planning, packaging direction and brand growth support.
Develop a brandSales & Market Expansion
Support sales growth through channel development, wholesale and retail relationships, product availability and market-focused sales planning.
Discuss sales opportunitiesMarketing & Brand Visibility
Strengthen product visibility with marketing planning, promotional direction, product storytelling and brand communication suited to the market.
Discuss marketing supportCategories we distribute
A portfolio across the beauty aisle.
We source and supply across the categories retailers and resellers ask for most. Contact us for current availability and trade terms.
Skincare
Cleansers, creams & serums
Makeup
Face, eyes & lips
Haircare
Shampoo, oils & treatments
Fragrance
Mists & parfumsAlso: body care, nail care and personal care. Ask about specific product lines.
Our brand portfolio
Our brands, and the brands we represent.
SR Traders works with both owned brands and third-party brands. Contact us for current portfolio details and business availability.
Brands built with a vision.
Our own-brand portfolio reflects our focus on product identity, presentation and long-term market opportunity.
Bringing established brands closer to market.
We welcome conversations with manufacturers and brand owners seeking distribution and market-development partners in Pakistan.
Our approach
Clear conversations. Practical next steps.
Every partnership is different. We start by understanding the product, the market opportunity and the goals on both sides.
01
Understand
Discuss your product, brand goals and business requirements.
02
Evaluate
Explore market fit, portfolio alignment and potential routes to market.
03
Plan
Agree on the appropriate next steps, responsibilities and requirements.
04
Build together
Move forward with clear communication and a partnership mindset.
Trade questions
Before you get in touch.
A few answers to the questions retailers, resellers and brand owners usually ask first.
Ask us something elseSend a business enquiry with your store or company details and the categories you are interested in. Our team will follow up to discuss the product lines, availability and trade terms that suit your business.
We work business-to-business with retailers, wholesalers and resellers, including independent and online sellers. Tell us about your business and we will discuss what fits.
Order quantities depend on the brand and product line. Contact us for current trade terms on the ranges you are interested in.
We welcome conversations with manufacturers and brand owners. We start by understanding your product, then evaluate market fit and possible routes to market before agreeing next steps together.
We source and supply across skincare, makeup, haircare, fragrance, body care, nail care and personal care. Ask about specific product lines and current availability.
Let's work together
Have a brand or distribution opportunity?
Let's discuss how SR Traders can support your cosmetics business in Pakistan.
Contact us
Let's talk business.
For product sourcing, distribution partnerships, brand development or general enquiries, send us a message. Our team will follow up using the details you provide.